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Lexus Canada looks for best road in country
By Adnews Staff
Auto company Lexus Canada is conducting an online promotion intended to identify the best driving roads in Canada. The promotion is based at a website at <http://www.lexusroads.ca>. Visitors were invited to submit suggestions for ideal driving locations via social media services. The top 15 roads are now featured on the website, where public voting will determine the best road in Canada. The site offers interactive maps, street-level photographs and text descriptions of each road.
"Creating this website has been a lot of fun, but it also represents a valuable extension of the Lexus brand," said Cyril Dimitris, director of Lexus Canada. "All year long, we've been supporting design with a variety of initiatives under the theme of 'Amazing in Motion' and by bringing attention to roads with some pretty spectacular designs, the website is a great extension of that concept."