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Rogers breaks launch campaign for Next Issue Canada
Rogers Media of Toronto has begun a campaign promoting the launch of its Next Issue Canada digital magazine subscription service. The campaign focuses on a 30-day free trial of the service currently being offered nationally. It includes national television, radio, digital and print advertising on various Rogers properties, as well as out-of-home advertising.
Fifteen- and 30-second television commercials are airing on City, Omni, Sportsnet, OLN, Bio and FX Canada, accompanied by 30- and 10-second ads on external channels in major markets nationally. Thirty-second radio ads are airing on 23 Rogers radio stations as well as external stations. Full-page print ads will run in Chatelaine, Maclean's, Today's Parent, Flare, Sportsnet and Hello Canada. Print ads will also run in daily newspapers in Toronto, Calgary and Edmonton. Digital ads are running on Rogers properties. Out-of-home elements include banners, posters and wraps aimed primarily at commuters and airport travelers in Toronto, Calgary and Vancouver. Additional promotional activities will take place in the Greater Toronto Area over the next several weeks, including promotional workers demonstrating the service and distributing branded postcards. The campaign will take place in two phases, the first running until Dec. 20 and the second running from Jan. 6 to 10.
Next Issue Canada is a joint initiative of Rogers Media and Next Issue Media that offers subscription-based access to digital versions of approximately 115 Canadian and US magazines via mobile devices. Available publications include Vanity Fair, Chatelaine, GQ, Rolling Stone, Flare, Time, Vogue, The New Yorker, Maclean's and Esquire.