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Travelocity.ca, Disney Canada begin Frozen promotion
Toronto-based online travel company Travelocity.ca has begun a joint promotion with Walt Disney Studios Canada in support of the film studio's recently-released movie Frozen. The promotion consists of a contest, the winner of which will receive a trip for four to Riviera Maya, Mexico. Consumers can enter by adding "frozen" effects or Travelocity's Roaming Gnome spokescharacter to a beach-themed photograph and submitting it to the Travelocity.ca Facebook page. Consumers can enter multiple times by submitting multiple photographs. The contest also includes five secondary prizes, including a Disney Infinity video game and Frozen prize packages.
"This is the first time we've worked with Walt Disney Studios in Canada and the relationship is fitting," said Travelocity.ca spokesperson Brian Simpson. "As temperatures here start to plunge, Canadians will long for the warmth of the sun, mirroring the storyline of Disney's Frozen characters as they search for an end to their eternal winter."