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Grey Toronto develops US gun reform commercial

Grey Toronto recently developed a new commercial for US-based advocacy groups Moms Demand Action for Gun Sense in America and Mayors Against Illegal Guns. The ad, called "No More Silence," will run in 30- and 60-second versions on US cable new channels beginning this week, to coincide with the one-year anniversary of the shooting at Sandy Hook Elementary School in Newtown, CT on Dec. 14. The creative encourages viewers to continue to be indignant about the inaction of the US Congress on the subject of gun reform.

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