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NewspaperDirect rebrands as PressReader
By Adnews Staff
NewspaperDirect, a newspaper and magazine content distribution company based in Vancouver, has rebranded as PressReader. The new branding is intended to unify all of the company's products and services under a single name, and to reflect the ongoing shift in the media industry to digital delivery.
"As the media industry has changed and grown over the years, our company has developed new technologies and products to better serve our customers and our partners," said Alex Kroogman, CEO of PressReader. "By unifying all of our products and services under the PressReader name, we feel we are better representing who we are today and where we are going in the future."
The company has also launched a new website at PressReader.com that offers users a personalized feed of international news content from a range of newspaper and magazine sources. The site functions as a web-based version of the company's PressReader mobile application.