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General Mills conducts Competition Crunch campaign

By Adnews Staff

General Mills has begun an online campaign for its Oatmeal Crisp brand of breakfast cereal. The campaign, called "Competition Crunch," was developed by Cossette of Toronto. It consists of four 60-second online videos that attempt to communicate the extent to which the product is crunchy. The creative uses the tagline, "The Ultimate Crunch." The initiative also includes a website at <http://competitioncrunch.com>.

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