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Fading Fast conducts tattoo removal promotion

Toronto-based tattoo removal company Fading Fast has begun an out-of-home campaign in that city intended to communicate that getting a tattoo removed can be easy. The campaign, developed by MacLaren McCann of Toronto with media from Grassroots Advertising of Toronto, makes use of posters depicting life-sized people with peel-off tattoo stickers. Passers-by are encouraged to remove the stickers, each of which has a laser removal coupon on the back.

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