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Rogers begins creative agency search

Rogers Communications of Toronto has issued a request for proposals for a new creative advertising agency for its communications division. The company's search is for a national English- and French-language brand agency with expertise in digital communications, creative advertising and retail marketing. The review does not affect agency assignments for the Fido and Chatr Wireless brands. CTDConsultants of New York is advising the company on the process. This the Rogers' first RFP for a brand creative agency since 2005.

Incumbent agency Publicis Canada has been invited to participate, along with Anomaly, BBDO Canada, DDB Group Canada, DentsuBos, JWT Canada, KBS+P Canada, Saatchi & Saatchi Canada, TBWA Canada and Y&R Canada.

"Canadians are more connected online than ever before, and as a result digital is an integral part of our marketing communications strategy," said Shelagh Stoneham, senior vice-president and general manager of brands and marketing communications at Rogers Communications. "It's been eight years since our last creative agency RFP. This is the right time for us to reevaluate our advertising approach and partners to ensure we continue to engage in a relevant dialogue with the brand’s target audience. We look forward to beginning the RFP process, and hearing from the industry's most sought after leaders in advertising and digital communications."

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