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American Express begins World of Yes promotion at Toronto airport

American Express Canada began a promotion at Pearson International Airport in Toronto yesterday called "World of Yes." During the initiative, consumers waiting for their luggage in Terminal One will receive a package of promotional items, distributed via the baggage carousel. Each package contains a passport cover, luggage tag, neck pillow and travel magnets. The effort also includes advertising on the carousel belt and display ads in the arrivals area. The promotion is part of a larger campaign the company has recently undertaken in support of its Gold Rewards program.

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