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Canadian Securities Institute conducts Faces Behind the Letters campaign

The Toronto-based Canadian Securities Institute has begun an advertising campaign called "Faces Behind the Letters" intended to focus on the people in the financial services industry who hold its various credentials. The campaign includes transit, online and print advertising, as well as a series of online videos and social media activities. The effort will run until January 2014 in media outlets including The Globe and Mail, Investment Executive, Moneysense and BNN.

"The success of Canada's financial institutions is built on the quality and competence of its people," said Simon Parmar, managing director of the institute. "This idea is at the core of CSI's educational philosophy, which is focused on building professional excellence in the ranks of Canada's financial advisors. It is also at the core of how we want to engage with our customers and how we approached the conceptual and creative framework of this year's marketing initiatives."

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