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Centre for Addiction and Mental Health breaks new campaign

The Centre for Addiction and Mental Health in Toronto will break a new advertising campaign today intended to raise awareness of mental illness. The campaign, developed by DentsuBos of Toronto, consists of newspaper, transit, television and online advertising in the Greater Toronto Area, as well as social media activities and a website at <>. The creative seeks to demonstrate the the ripple effect of untreated mental illness by focusing on five conditions: schizophrenia, alcoholism, bipolar disorder, depression and children with mental illness. The aim of the campaign is to counter the tendency of Canadians to hold a stigmatized view of mental illness and to promote the centre as a leading hospital for mental health.

"The message of this campaign is that mental illness is serious and has serious impact on an individual, on their friends, their family, on their ability to complete their education, to have meaningful employment, and to do many of the things that we think of as ordinary day-to-day activities of living," said Catherine Zahn, president and CEO of the centre.

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