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Mercedes-Benz sponsors Canadian Opera Company
Mercedes-Benz Canada of Toronto has signed-on as the exclusive automotive sponsor of the Canadian Opera Company. The agreement will include vehicle displays at the Four Seasons Centre for the Performing Arts in Toronto, as well as various other forms of brand exposure.
"As the largest opera company in Canada and one of the leading producers in North America, the Canadian Opera Company has a well-established reputation of excellence," said Tim Reuss, president and CEO of Mercedes-Benz Canada. Our partnership is extremely well-aligned as both Mercedes-Benz and the COC are offering new, vibrant and modern products which broaden their scope and reach by attracting new and younger audiences, while ensuring that the overall portfolio continues to appeal to their loyal customers and supporters."