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Kia Canada resumes Winterfest car giveaway promotion
Kia Canada of Mississauga has resumed its annual "Winterfest" promotion. During the initiative, the company will give away one car per day for 60 days. Kia describes it as the largest vehicle giveaway in Canadian history. During November and December, each consumer who purchases a new Kia vehicle will be entered into the daily draw. The winner will receive their vehicle for free. The earlier in the month the purchase is made, the more chances the consumer will have to win. The daily winners will be posted online at Kia.ca and the brand's Facebook page. The promotion is being supported with digital and social media materials.
"We have become well-known for our Winterfest campaign offers from years past and this year's car-a-day giveaway is our biggest yet," said Robert Staffieri, director of marketing and public relations at Kia Canada. "This unprecedented and exciting offer will be a memorable one to consumers across Canada."