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Indigo launches new mobile application
By Adnews Staff
Toronto-based Indigo Books & Music has released a new mobile application for Android and Apple devices. The free application is intended to simplify the process of making purchases either in an Indigo store or elsewhere. Users can browse products by category, or scan the barcode of a product in-store to buy it directly from the application and have it shipped to their home or to a gift recipient. Such a scan will also return customer ratings and reviews, as well as availability information. Users can also create wish lists and receive promotional offers and marketing communications. The application also provides access to Indigo's loyalty program.
"Our customers have let us know that they want to experience all that Indigo offers through their mobile devices," said Sumit Oberai, chief information officer and executive digital vice-president at Indigo. "Our new mobile app will ensure that we're offering an integrated and rich experience across our channels."