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Reebok-CCM Hockey hires Exacto Communications

Reebok-CCM Hockey of Montreal has retained Exacto Communications, also based in Montreal, to develop its 2014 marketing program. The assignment includes strategic planning, advertising creative, design, multiple product launches and video production. Exacto has previously worked on two product launch campaigns for the company: one for the Reebok Ribcor hockey stick in August, and one for the CCM RBZ skate in July.

"We selected Exacto Communications because of its fully-integrated approach to branding, marketing, advertising, web and public relations, as well as their keen understanding of our core business," said Marc-André Charron, marketing director at Reebok-CCM Hockey. "Located in Montreal, Canada, a hotbed of hockey, Exacto has a strong retail marketing background and a very good understanding of the international hockey market and sporting goods industry."

Reebok-CCM Hockey is a subsidiary of the Adidas Group.

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