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Money Mart hires Dare

Financial services chain Money Mart, based in Victoria, has retained Dare of Vancouver as its advertising agency of record in Canada. Dare won the account in a national search process conducted by Farrell Crowley Consulting. The agency's assignment is to refresh the Money Mart brand.

"Throughout the process, we were consistently impressed with Dare'ss energy, creativity and strategic thinking," said Paul Koulogeorge, vice-president of global retail marketing at Money Mart. "We had great chemistry from the outset. Their offering set them aside from the competition, and we can't wait to see what we'll achieve together for the Money Mart brand."

Money Mart has 475 branches in Canada. It is a subsidiary of DFC Global.

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