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Hemlock Printers, Tagga form digital content agreement

Hemlock Printers of Burnaby, BC has formed an agreement with Vancouver-based marketing software firm Tagga to produce interactive promotional content for mobile devices and desktop computers. This content, which will also feature various social media integration tools, will be accessed via quick response codes or text message codes on printed materials.

"We work with a wide array of leading brands for their print and distribution requirements, and this partnership now allows us to provide an exciting new dimension to their marketing plans," said Hemlock president Richard Kouwenhoven. "Using a small footprint for QR or SMS codes on their packaging, hang-tags or catalogues, a bold and simple interactive connection can be made with compelling promotional or informational offers. We know that now over 70% of Canadians use their mobile phone while shopping in-store, so we looked to Tagga to help us take the print connection to the next level."

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