Warning: getimagesize(http://www.adnews.com/images/31909.jpg) [function.getimagesize]: failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/nas1r1/83/28/8202883/web/view.php on line 159
Warning: getimagesize(http://www.adnews.com/images/m31909.jpg) [function.getimagesize]: failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/nas1r1/83/28/8202883/web/view.php on line 162
Pizza Pizza begins promotion with Shaw Media
By Adnews Staff
Fast food chain Pizza Pizza has signed an agreement with Shaw Media of Toronto to conduct a series of promotions linked to programs on specialty television channels Slice and HGTV Canada. The first campaign consists of a number of 15-second mock viewer advisories that run prior to airings of The Real Housewives of New Jersey. The ads warn viewers that watching the show may result in a craving for pizza.
A four-week contest component called "Pizza Pizza A Slice of The Real Housewives' Life" will begin next week. The contest will be supported with 30-second commercials using footage of the show. Viewers will be encouraged to visit Slice.ca to enter a draw for a trip for four to any city in which the show has been filmed.
"We were looking for a media partner that understands the Pizza Pizza brand and our fun and approachable image," said Pat Finelli, chief marketing officer at Pizza Pizza. "These light-hearted executions are a great fit with our DNA and help to strengthen the positioning we've built over the years with our agency partner, Media Dimensions. They're bold, irreverent and convey a message that enhances the programming content."
Similar viewer advisories will run during the upcoming season of Canada's Handyman Challenge on HGTV Canada.