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Postmedia redesigns Driving.ca
Postmedia Network of Toronto has redesigned its automotive website Driving.ca. According to the company, the redesign incorporates twice the previous content and is intended to focus on the priorities of auto buyers and enthusiasts. Content includes car news, vehicle reviews and coverage of auto events, as well as photo galleries and social media tools. The new site makes use of a responsive design that adapts to desktop and mobile screens. It also includes new advertising options.
"Our goal was to develop a vibrant digital product that offered more to auto buyers and enthusiasts as well as advertisers," said Wendy Desmarteaux, senior digital vice-president at Postmedia Network. “The new Driving is more interactive and engaging, features our award-winning automotive journalists and delivers highly engaged audiences to advertisers through custom ad options."