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Ford conducts Fiesta promotion with Beyond the Rack
By Adnews Staff
Ford Canada is conducting a promotion for its Fiesta vehicle in association with online fashion retailer Beyond the Rack. The promotion, developed by Jones Media in collaboration with Mindshare, consists of four weekly sponsored sales events at <http://www.beyondtherack.com>. Each event last for two days and offers a collection of themed merchandise. Ford branding is present on customized events pages, showcase pages, product pages, email newsletters and purchase confirmation notices, as well as on leaderboards, wallpaper and logos. The promotion is aimed at 25- to 35-year-old women living in urban areas. It will run until mid-October.
"Beyond the Rack is a leader in online retail with four million Canadian members," said Cathy Fernandes, a partner at Jones Media. "We brought Ford to the table with an opportunity to expand their own digital presence with a contemporary fashion statement. It's a win-win partnership from which both companies will reap rewards."