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Genuine Health rebrands
By Adnews Staff
Toronto-based supplement company Genuine Health has begun a rebranding initiative. The effort, developed by Top Drawer Creative of Toronto, includes a new logo and packaging and the tagline, "Genuine Health. Is possible." The new branding is being introduced to consumers with a 12-page insert in the October issue of Alive Magazine. A new advertising campaign will take place in 2014.
"Our relationship with Top Drawer is a true partnership, as we are two likeminded organizations who have a strong passion for what we believe in," said Stewart Brown, president of Genuine Health. "No other agency has understood us like them, and the result of our work together is a strategic and creative foundation that is what the true essence of Genuine Health is about."