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Subway begins CHL training day promotion
Sandwich chain Subway Canada has begun a contest promotion called "Subway Official Training Day" in association with the Canadian Hockey League. Amateur hockey teams can enter the contest online at <http://www.subway.ca> by submitting a description of how the team incorporates Subway restaurants into its hockey training program. Three winning teams, representing the regional WHL, OHL and QMJHL leagues, will receive a day of on-ice instruction from CHL players and coaches, along with off-ice training advice.
"At Subway we are always looking for exciting ways to fuel Canadians' healthy lifestyles," said Kathleen Bell, director of national marketing at Subway Restaurants of Canada. "One of the ways we decided to follow this mission was to leverage our partnership with CHL, being their official training restaurant, by giving amateur hockey league teams the chance to have an official CHL experience."
The contest will run until Nov. 30, supported by materials in Subway restaurants and CHL team arenas, as well as digital and social media activities. The initiative was developed by Veritas Public Relations of Toronto.