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Swiss Natural breaks branding campaign

Nutritional supplement company Swiss Natural has begun a new advertising campaign. The campaign, developed by Tag Idea Revolution of Toronto, includes television and print advertising launching the brand's new packaging design, with a focus on the company's Total One line of multivitamins. The 30-second television commercial and print ads will run until the end of the year.

"The goal of the communication is to encourage people to be proactive about their health," said Sabrina Caruso, brand manager at Swiss Natural. "Whether people choose Swiss Natural because of our blend of ingredients, or simply because it helps them strive for optimal health, we want consumers to feel good about their choice to use Swiss Natural. We believe this campaign will help promote that message in a very approachable and energetic way."

Swiss Natural is a division of Valeant Canada Consumer Products of Mississauga.

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