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Rogers Media readies digital magazine subscription service

Rogers Media has begun a joint venture with Next Issue Media in the form of a digital magazine subscription service called Next Issue Canada. Beginning Oct. 15, Canadian consumers will be able to use the service to gain unlimited access to a collection of approximately 100 Canadian and US-based magazines using a tablet application. Access will be based on a monthly subscription rate. Publications available to subscribers will include Maclean's, Chatelaine, Flare, Today's Parent, Sportsnet, Canadian Business, LouLou, MoneySense, Vogue, The New Yorker, Vanity Fair, GQ, Esquire, Fortune, Glamour, Rolling Stone, Sports Illustrated and Time, among others.

The application will be available for Apple, Android and Windows 8 devices, first in English, with a French-language version scheduled for release in 2014. Rogers wireless and cable customers receive a two-month free trial of the service at launch. A one-month free trial will be offered to other consumers in December.

"Rogers continues to be at the forefront of digital innovation, marrying the latest technologies with world-class content to lead the transition in how audiences experience their favourite brands," said Keith Pelley, president of Rogers Media. "Our investment in Next Issue Canada reinforces our commitment to our digital future and the magazine industry. With the evolving media landscape and rapid growth of subscription-based services, Rogers Media is in an enviable position with our robust content offerings across publishing, television, radio, sports, and retail."

Ken Whyte, previously president of Rogers Publishing and Custom Content, has been appointed president of Next Issue Canada. Next Issue Media launched in the United States in 2009 as a joint venture Condé Nast, Hearst, Meredith, News Corp. and Time.

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