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Beyond the Rack readies fashion magazine
By Adnews Staff
Jones Media of Toronto is developing a new fashion magazine for online retailer Beyond the Rack. The publication will be aimed primarily at Canadian women between the ages of 18 and 49 who are online shoppers. It will offer content on the subjects of fashion, beauty, health, home, food and travel. The first issue will be distributed to Canadian Beyond the Rack customers in the spring of 2014. The company expects a total readership of 750,000.
"Beyond the Rack enjoys a robust and growing consumer base in the Canadian online fashion market," said Cathy Fernandes, a partner at Jones Media. "Our premiere issue will hit select consumers in time for the summer vacation season and give a warm weather boost to both advertisers and consumers alike."