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Newad promotes two
Montreal-based Newad has promoted Suzanne Lacroix to the position of vice-president and general manager of Newad Experiential. She will be responsible for the division as a whole and will also supervise its regional operations in Montreal, Toronto, Edmonton, Calgary and Vancouver. Lacroix joined Newad in 2003 as director of inventory management for indoor advertising. She became director of organizational planning for experiential marketing in 2009, and was most recently executive director of experiential marketing. Prior to joining the company, she was at Vidéotron.
Valérie Gervais been promoted to the position of vice-president of client solutions in the experiential division. She will continue to manage client accounts and will assist the client services and operations staff. Gervais joined Newad in 2005 as an experiential marketing account executive. She was most recently director of development and strategic planning for Newad Experiential. She has also worked at Consumer Impact Marketing and Cossette.