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All-Clad hires Butter Public Relations

US-based cookware company All-Clad Metalcrafters has retained Butter Public Relations of Toronto as its Canadian PR agency of record. The assignment also includes media relations, strategy, partnerships and event planning. The firm will work to increase awareness of the brand and its history. According to the agency, Butter won the account based on its previous experience with food industry clients. All-Clad is a subsidiary of Groupe SEB.

"From the beginning, we've always strived to represent and partner with the category leaders of the culinary world," said Shawn Rusich, director of Butter Public Relations. "Gourmet prepared foods and groceries at Pusateri's, mobile takeout delivery with Just-Eat.ca, Martha Stewart and Food Network Canada celebrity chefs headlining the 2013 Delicious Food Show. With these recent announcements and now All-Clad, we've anchored ourselves as the premier agency for food-related brands in Canada."

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