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Jamieson Laboratories breaks new OmegaRed campaign

Toronto-based nutritional supplement company Jamieson Laboratories has begun a marketing campaign for its new OmegaRed product line. The television campaign, developed by Cundari, focuses on the purity of the ingredients used in the products. The 30-second commercial will run until early December. The effort is an extention of the company's "Purity is Priceless" brand campaign first used in 2011 and again in 2012.

"We are launching a revolutionary new line of premium omega-3 products and needed to work with the brand equity established in our previous campaigns," said Jeff Dack, director of marketing communications at Jamieson Laboratories. "I think we accomplished this while reinforcing the fact that we have something new and special."

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