Adnews

Please login to continue

Username:

Password:

Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.


Warning: getimagesize(http://www.adnews.com/images/31745.jpg) [function.getimagesize]: failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/nas1r1/83/28/8202883/web/view.php on line 157

Warning: getimagesize(http://www.adnews.com/images/m31745.jpg) [function.getimagesize]: failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/nas1r1/83/28/8202883/web/view.php on line 160

NADbank, PMB to form new audience measurement organization

NADbank and PMB have announced that they will jointly launch a new audience measurement organization in 2014. The new entity, as yet unnamed, will develop a new print and digital measurement study intended to provide information about Canadian media habits to publishers, agencies and advertisers. The goal of the new group will be to provide media research that accounts for the ways in which media consumption have been changed by digital technology. The new study will be based on the established media studies produced by NADbank and PMB. According to the organizations, a group of senior media executives is being formed to oversee the transition to the new organization.

« Back Next »

Related stories Comments