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One Advertising gains Heineken account

Molson Coors Canada has retained One Advertising of Toronto to handle advertising for its Heineken brand. The brewing company decided in June to move the account due to a client conflict with BBDO USA.

"We had discussions with agencies who we felt could continue the strong trajectory that Heineken has in Canada," said Peter Nowlan, chief commercial officer for Molson Coors Canada. "We are confident than One Advertising will be able to further develop Heineken digitally and below the line, building an even stronger platform for the brand's global programs."

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