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The Shopping Channel updates brand
Rogers Media of Toronto has undertaken a brand refresh of its specialty television service The Shopping Channel. The modifications include a new visual style that incorporates brighter colours and a three-dimensional design, along with new on-air graphics that are intended to be more informative, new studio sets and additional programming segments. The channel has also redesigned its website at <http://www.tsc.ca>, released a mobile application called ShopTSC and integrated social media interaction with its on-air programming.
"What differentiates TSC from other Canadian retailers is our unique ability to demonstrate the features and benefits of each and every product we sell, helping our customers to understand exactly what they're getting, how it will look, and how it will feel," said Steven Goldsmith, president of The Shopping Channel. "Our brand evolution enhances this unique shopping advantage by reflecting changing online retail habits and desires, allowing for superior accessibility, and ultimately enabling our customers to discover more of what they want."