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Vision7 International launches new strategic consulting firm
By Adnews Staff
Vision7 International of Quebec City has launched a new strategic consulting subsidiary called Aperture1 that will specialize in customer influence. According to the company, Aperture1 is intended to be engaged in advance of campaigns or communications plans to address wider questions about the elements that influence consumers with regard to brands.
The firm will be headed by Andrew Bergstrom, president and chief strategic officer of Vision7. He was most recently executive vice-president and managing director of Cossette in Toronto. Prior to that, he was head of Nucleus, the strategic planning unit of Cossette.
"Aperture1 will continuously adjust its strategic lens along the customer's journey and experience," said Bergstrom. "The lens can shift to take into account what data may be worth gathering and leveraging, what behavioural patterns customers may be exhibiting, the economic influences at play, and what levers of influence should best be deployed based on measuring and interpreting what customers are saying, doing, and thinking along their entire experience with a brand."
Vision7 International is the holding company of Cossette, Dare, Elvis, Jungle Media and Citizen Optimum.