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British Columbia Automobile Association retains DDB
By Adnews Staff
The Vancouver-based British Columbia Automobile Association has hired DDB Canada as its advertising agency of record. The account will be serviced by the firm's Vancouver office. DDB won the assignment in an agency search involving an unknown number of contenders. The agency will work to attract new members to the association, introduce new products and communicate with existing members. The assignment includes strategy, creative, media buying and planning services. These will be managed in association with OMD Vancouver.
"At BCAA, we consider our agency as a strategic partner," said Heidi Worthington, senior vice-president and chief marketing officer of the association. "DDB combines award-winning creative with insight-rich strategy, which will help to further strengthen the BCAA brand. Our trust and reputation with our members and customers is the foundation for our growth. It is from this solid base that BCAA will continue to provide an outstanding experience with our insurance, roadside assistance services, and further expand our product offerings and member savings partners worldwide."