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New chief marketing officer at FRHI

Toronto-based hotel company FRHI has promoted Jeff Senior to the newly-created position of executive vice-president and chief marketing officer. He will be responsible for all FRHI sales and marketing, including global sales, corporate branding, digital marketing, public relations, marketing partnerships, loyalty marketing, revenue management and analytics. Senior was most recently executive vice-president of marketing and sales at the company. FRHI is the parent company Fairmont Hotels & Resorts, Raffles Hotels & Resorts and Swissotel Hotels & Resorts.

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