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Survey: International online shopping behaviour

Toronto-based digital coupon company has released the results of a study it commissioned into online shopping habits. According to the study, 22% of Canadian consumers have never made an online purchase, compared with 12% of US consumers, 6% of British and German consumers and 4% of Chinese consumers. Quebec had the highest percentage of Canadian respondents who never buy online, at 29%. The study also found that 15% of Canadians never look for deals on products and are the least likely of the 11 countries surveyed to visit a price comparison website. Canadians are also among the least likely to use a mobile device for shopping, second only to France. Across all contries surveyed, 12% of respondents had used a quick response code to get product information. "The vast majority of Canadian consumers have shopped online," said Josh Harding, vice-president of global operations for RetailMeNot. "Yet, with three in four still shopping primarily in-store, our research of more than 10,000 consumers in 11 countries shows Canadian consumers have yet to embrace online shopping at the levels of consumers in the UK and Germany. That behavior is consistent with Canadians looking for deals and discounts offline in their weekly flyers versus online." The study is based on the results of an online survey conducted by Ipsos Public Affairs of approximately 10,000 participants in Australia, France, Germany, Italy, the United States, Canada, Great Britain, India, China, Sweden and the Netherlands.

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