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Loews Hotels & Resorts hires NKPR

Loews Hotels & Resorts of New York has retained NKPR of Toronto as the Canadian public relations agency of record for its Loews Hôtel Vogue in Montreal. The assignment comprises media relations, planning and special events, including initiatives supporting the hotel's recent renovations. According to the agency, these communications will be primarily aimed at national and local female executives. "NKPR has demonstrated a clear understanding of the calibre of client we are targeting with the transformation," said Sylvain Gauthier, area managing director of the hotel. "The team has put forward innovative initiatives and implemented a strategic PR plan that we are confident will meet our goals for expansion in 2013."

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