Please login to continue



Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Rogers readies back-to-school campaign

Rogers Communications of Toronto will begin a back-to-school campaign this week promoting its line of Android smartphones and cell phone plans for students. The campaign consists of out-of-home, digital and retail advertising, as well as an online contest. The contest encourages students to submit a "life hack;" a small trick that makes life easier in some way. Public voting will determine four weekly winners who will each receive a Samsung Galaxy S3 smartphone. The contest is being conducted via Facebook and YouTube.

« Back Next »

Related stories Comments