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Royal Canin Canada hires Cundari

Pet food company Royal Canin Canada has retained Cundari of Toronto as its advertising agency of record. The assignment includes strategy and creative for marketing and communications aimed at the veterinary, professional and pet specialty retail channels. New work is planned for release in the fall. Cundari won the account in an agency review that began earlier this summer. "It was important to us to find an agency that really understood the pet food market and who brought innovative thinking to the table," said Gregory Watine, general manager of Royal Canin Canada. "Cundari demonstrated both during the search process and we look forward to seeing an extension of the work they clearly started in the early days."

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