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Scion holds Polaris Music Prize contest
By Adnews Staff
Auto distributor Scion Canada has begun an online contest called "Guess The Polaris Music Prize." Consumers can enter by visiting <http://www.scionsessions.ca> before Sept. 22 and submitting a prediction as to which of 10 musical acts will win this year's Polaris Music Prize. The winner will receive a two-year lease on a 2014 Scion TC. Scion Canada is the presenting sponsor of the Polaris Music Prize, the winner of which will be announced on Sept. 23. "Scion owners tend to be youthful, free-spirited people who are some of the most knowledgeable and enthusiastic supporters of cutting-edge music in this country," said Cyril Dimitris, director of Scion Canada. "It will be exciting for us to award a new music fan with a lease on a 2014 Scion TC, an outstanding car that fits with their lifestyle and through customization allows them to express their individuality."