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Subway readies pulled pork campaign
Toronto-based sandwich chain Subway Restaurants will break a new marketing campaign on Aug. 1 promoting the return of its BBQ Pulled Pork sandwich to its menu. The campaign, called "I got it made," was developed by KPS+ of Toronto. It includes television, radio and online advertising in English and French, as well as social media activities. The creative focuses on customers who get their sandwiches made exactly the way they like them. Media buying was handled by Carat of Toronto, which public relations are being conducted by Veritas Communications of Toronto. "At Subway, we believe you should be able to have your favourite sandwich made your way," said Kathleen Bell, director of national marketing at Subway Restaurants Canada. "Our approach to sandwich customization has long set Subway apart in the marketplace. This new campaign highlights our commitment to listening to what Canadians want and providing them with delicious sandwiches that suit their individual likes and flavour profiles."