New chief marketing officer at Kraft Canada
By Adnews Staff
Kraft Canada has appointed Tony Matta to the newly-created position of chief marketing officer. He will oversee marketing for the company's beverages, grocery and cheese sectors, as well as its marketing insights and services and innovation departments. Matta was most recently vice-president of marketing at Frito Lay North America. Prior to that, he was chief marketing officer at PepsiCo Foods Canada.
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