Handsome Brands expands into Canada
Handsome Brands, a branding and design agency based in London, UK, has opened a new office in Toronto. This is the firm's first office in North America. It will be headed by account director Kristin Germain. The company's services include brand strategy, brand identity, corporate communications and digital design. Its clients have included Greene King and The Body Shop. "We believe there exists an opportunity for a specialist branding agency that focuses on the craft of identity design to thrive in Toronto," said Germain. "From our initial conversations and research, we believe our specific dedication to branding will allow us to exist well in a market where much branding activity seems to be more of a bolt-on to wider creative agency offerings. A method, we believe, which leads to a short-termist, campaign-driven approach which lacks the timelessness of great brand identities."