Jumpstart Automotive Group has retained Olive Media of Toronto to exclusively handle advertising sales representation in Canada for its mobile properties. These include smartphone and tablet versions of Car and Driver, Road & Track, JD Power Autos, Car Soup, Left Lane and Car Buzz. "The rapid adoption of mobile and tablet amongst consumers makes these tactics a must buy as auto advertisers target people actively researching and shopping for a car," said Rob Bollinger, vice-president of channel development at Jumpstart. "Our mobile offering makes the planning of a mobile campaign, or a mobile extension to a desktop campaign seamless to execute. With the level of service, dedication and expertise that Olive Media has demonstrated throughout our three-year relationship, we are confident that Olive will prove to auto advertisers that reaching engaged mobile car shoppers will help them sell more cars." Jumpstart Automotive Group is a division of Hearst Magazines.
The Toronto International Film Festival has signed Cue Digital Media of Toronto as its exclusive advertising sales representative. The agreement includes the festival's year-round activities, which include screenings, lectures, discussions and workshops. Cue will sell advertising in the festival's online, print and display properties. The deal also includes sponsorships, exhibitions, in-theatre ads and other promotional materials. "TIFF is enthused to partner with Cue Digital Media," said Howard Kerbel, vice-president of sales, marketing and sponsorship for the festival. "We are pleased to be able to present unique opportunities for Canadian advertisers through our year-round activities."