Jones Media opens in Toronto
A new shopper marketing company called Jones Media has opened in Toronto. The company operates what it describes as a "platform for a second-party Canadian shopper audience." Its services include online advertising, custom publishing and sampling programs. The company also plans to offer a service whereby advertisers and agencies can apply second-party shopper data to a real-time bidding media buy. Jones Media is headed by partners Cathy Fernandes and Erin McDougald. "Advertising is all about building relationships and leveraging opportunities in order to drive sales," said Fernandes. "We specialize in delivering premium shoppers to advertisers who want to engage in a more efficient and effective dialogue with their customers. At Jones, we provide traditional media platforms and advertising opportunities, which fills a huge gap in the Canadian marketplace regarding home-grown data. With our Canadian retail partners, we aim to be leaders in the shopper data arena with superior analytic profiling and segmentation, while defining a true 360 degree consumer-centric media proposition."