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New Balance signs endorsement deal with Bishop

Toronto-based athletic footwear company New Balance Canada has signed an endorsement agreement with fitness author, trainer and television personality Brent Bishop. Bishop is the owner of Toronto-based Think Fitness Studios. "We're very excited to welcome Brent as part of our brand ambassador program," said Jon Purdy, marketing manager at New Balance Canada. "He exemplifies the values of the New Balance brand and will be a great representative to assist us in our goals of keeping Canadians active and healthy and growing the brand in Canada."

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