Tim Hortons tests TimsTV channel
Tim Hortons has begun a pilot program called TimsTV at 50 of its locations in London, ON. The system, which was developed by merchandising company EK3, consists of an in-store interactive television channel that will carry programming about Tim Hortons and the communities in which it operates. The channel will also carry advertising. The pilot program will run until Sept. 4. "Ultimately, the goal of TimsTV is to bring communities across Canada closer together, as stories from distant neighbours are brought closer to home," said Glenn Hollis, vice-president of brand strategy and digital at Tim Hortons. "Together with our guests, we have thousands of relevant stories to share and TimsTV is an ideal vehicle in which to bring those stories to life. The pilot phase consists of information gathering, learning and adapting, and the goal is that the network will grow and change as guests engage and respond to its unique offerings."