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Luxury Retreats hires Sid Lee

Montreal-based vacation home rental company Luxury Retreats has retained Sid Lee of Montreal as its marketing agency. The firm will handle all of Luxury Retreats' brand activities globally, and will develop a new communication initiative intended to promote its services and benefits. The assignment includes advertising, branded content and digital activities. Sid Lee will also work on the company's human resources programs. "As we enter our next stage of growth, we want to invigorate our leadership in the luxury rental market and take even greater strides to attract top talent for our growing needs," said Joe Poulin of Luxury Retreats. "Sid Lee is renowned for elevating brands in strategic and creative ways, and we look forward to this partnership."

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