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Atlantic Lottery hires Extreme Group

Atlantic Lottery has retained Extreme Group of Halifax to handle advertising for its Scratch, Draw, Sports, Destination and E-Gaming product lines. The agency won the account in a request-for-proposals process involving an unknown number of contenders. Extreme will service the account jointly from its Halifax and Toronto offices. "We were looking for an agile and passionate partner to help us open up some really exciting new opportunities to help grow our business for Atlantic Canada," said Scott McWilliam, managing director at Atlantic Lottery. "Every day we're experiencing new changes, and far beyond just new media. So it was important that we partner with a team that can think about the business and not just advertising on a poster or in a TV spot. Extreme Group demonstrated a natural fit. They know the region really well and they bring lots of fresh strategic and creative firepower."

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