Please login to continue



Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Mitsubishi breaks national Outlander campaign

Mitsubishi Motor Sales of Canada has begun a new ad campaign promoting its 2014 Outlander sport utility vehicle. The national campaign, developed by John St. of Toronto, consists of a 30-second television commercial, supported by radio, digital and print advertising. The creative focuses on the technological innovations of the vehicle. "Every car company refers to their new model year as 'all-new,' but in the case of the Outlander it actually is," said Chris Hirsch, creative director at John St. "So we wanted to showcase these technologically advanced features in a unique and memorable way."

« Back Next »

Related stories Comments