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Zoocasa breaks new campaign in Toronto

Real estate search website Zoocasa has begun an advertising campaign promoting its recent redesign. The campaign, developed by Rain43 of Toronto, consists of newspaper and transit shelter ads in the Greater Toronto Area, supported by radio commercials and online ads. The creative depicts the site as a way to take the stress out of buying or selling a home. It also focuses on features of the service such as the number of its listings, its directory of real estate agents and its rebate program. The campaign will run through the summer. "The obsession with real estate isn't hard to find," said John Farquhar, chief creative officer at Rain43. "Just look around Toronto and try to find a place without construction cranes. Zoocasa's product brilliantly combines all the tools anyone needs to feed their real estate addiction and we've tried to capture that in the ads we've designed for them."

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